WHAT TO LOOK FOR IN A DIGITAL MARKETING AGENCY IN AUSTIN, TX?
As seen with most facets of modern life, the marketing space has been greatly influenced by technology. Before the rise of the digital era, marketing agencies utilized traditional channels such as print, radio, and television. Today, things are much different.
Digital Marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.
As the online marketing space grows increasingly sophisticated, it’s more important than ever to partner with the right digital marketing firm. Not only can the right agency help with such complex work as data analytics, but they can also advise you on practical elements such as budgeting.
WHY DIGITAL MARKETING?
Since the rise of the internet, more and more of our lives have grown intertwined with technology. In the business world, digital marketing concepts such as SEO have been instrumental in building successful brands. This trend will only continue to grow stronger in the future.
1. MOST OF THE WORLD IS ONLINE - Today, people spend more time than ever on the internet. To illustrate, the Pew Research Center reports that over 81% of Americans go online daily. This should be no surprise, as smartphones, tablets, and laptops now give us unparalleled access to the internet.
2. EASY TO REACH YOUR TARGET AUDIENCE - Digital marketing is utilized to reach very specific target audiences. Using such tools as data analytics, you can carefully control your online presence. By reaching your target audience directly, you will save money on overall marketing expenses.
3. DIGITAL MARKETING IS ADAPTABLE - Whether you are dealing with social media marketing, mobile advertising, or digital display ads, online marketing campaigns are easily tweaked. You can always decide what works for you and make appropriate changes in real-time.
4. TRACEABLE RETURN ON INVESTMENT (ROI) - With tools such as Google Analytics, digital marketing campaigns are easily traced. By carefully tracking conversions, you can figure out what elements of your campaigns are working. With this info in hand, you can better optimize ROI for your marketing budget.
CHOOSING THE BEST DIGITAL MARKETING AGENCY
If you are looking for the best digital marketing agency in Austin, TX, your focus should extend beyond the digital realm. While you certainly want an agency that is well-versed in all things digital, they should also balance their technological acumen with practical skills. Intangible qualities like honesty, transparency, availability and access to decision makers should be a must on your digital marketing team.
If you are considering partnering with a digital marketing agency, be sure that their expertise matches your needs. Not only should they have a mastery over the digital space, but they should also understand your specific market niche. This knowledge is typically something the agency will have to learn as no one single person can know all things at all times, but their past experiences will be a guide to you as far as knowing whether they have the know-how to quickly learn a vertical and hit the ground running.
The best business partnerships are based on more than mutual profitability. As such, it’s critical to find a digital marketing agency that meshes well with your company culture. In finding the perfect match, you will create a working relationship that maximizes productivity.
When discussing a potential working relationship with a digital marketing agency in Austin, be sure to ask about their account management procedures. To this end, you need an agency that will be attentive to your needs and focused on customer service. Ask about turn around times, project management methodology, tools used, whether you’ll have access to decision makers, etc.
The best digital marketing agencies will clearly communicate with you on important factors such as project deadlines, campaign budgets, and overall strategies. If you are unsure of their qualifications, ask the marketing agency some difficult questions. You will know they are a good fit if they respond with clear, solution-based answers. Also, look out for canned answers. We have always found it refreshing to speak with people that don’t pretend to have all the answers. Not having an answer is okay, so long as your marketing partner looks into the question and provides you with a position in a timely fashion.
Listen to their suggestions
After you’ve done your research and believe that you’ve nailed down a specific digital marketing agency, see if they’re able to craft a pitch for the problem you’re facing before deciding to hire them.
From the pitch that they’ve come up with, there are a few things you can consider:
– Does the creative approach work with your brand?
– Do you believe that the solution is feasible?
– Do they have the experience to deliver on their plan?
– Are they transparent about the costs and overall budget?
GET STARTED WITH THE RIGHT DIGITAL MARKETING AGENCY
There is more to a partnership with a marketing agency than profit. To this end, the best digital marketing agencies will listen to your needs and always keep your best interests at heart.
Fahrenheit Marketing is a digital marketing agency in Austin, TX that prides itself on a client-first mentality. Even more, we have the tools and expertise to build a winning digital marketing strategy for your business.
Contact us today to discuss your digital marketing needs.